Pull up a few job descriptions for the type of job you have or would like to have, Dunay says. To help figure out the answers to these questions, follow a similar process to the one you would when writing or tailoring your resume. What will those people specifically want to see in a job candidate? Are certain technical skills the most important? Or certain experiences or qualities? If you’d like more leadership communications tips from us, please remember to subscribe below.As you craft your profile, think about who will be reading it-likely other professionals and recruiters in your industry. Add your name without spaces, symbols or special characters.Click the pen icon and change the highlighted text in the box. However, yours may have a whole lot of random letters and numbers after it.

Because I’ve already changed my URL it displays as /in/dionnelew.

On the right-hand side it says Edit your custom URL. The Public profile settings page will open.It will bring up a menu on the right-hand side that allows you to Edit your public profile. On the left-hand side of the page choose Visibility.Move your cursor over Me on top right-hand side of your LinkedIn page and select Settings & Privacy.

The combination you settle on should be easily identifiable, because you want to be found. Your name may not be available so try variations that include middle initials or putting your surname first. On LinkedIn, this is called your ‘custom URL’. To create a clean look you can get rid of the random string of letters and numbers and create an address that is as close as possible to your real name. When you first set up a LinkedIn profile you get a default address (also called an URL) that looks something like this /in/janesmith-l76kk587.

Linkedin search by name